A Travel Journal, SUVpacking America

On the road. Discovering who This New Man is.

Holistic Starbucks


I’m sitting in Starbucks just outside Hartford, CT. A couple next to me is planning their strategy. Between them? A booklet entitled My Journal: A 30-day Journal for Holistic Living.

What’s more important in this picture? The comfort they feel about being so open about this opportunity, a journey apparently for them both; or perhaps the fact that they see a good place to do this as being inside a monstrous corporate retail front?

Don’t get me wrong. I’m as addicted to Starbucks as the next guy. Maybe even more so. But being in need is different than being a bit self-deceptive. Starbucks is a great symbol of contemporary times but is it really the home front of Holism?

I’m guessing not. At least not from the viewpoint that a bigger and more integrated healthy oneness requires a shot of The Grande (any flavor).

On the other hand, that The New Man (and in this case a new woman too) has accepted Starbucks as a place for considering his oneness with his world, well that might be something different – even something critical to the new social identity of many new or recovering old men. Many of the stories I’ve heard have been offered in Starbucks. And that has to have some value. Or at least it says something about the commercial socialization of newer models of men.


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This entry was posted on May 21, 2013 by in Erick Says and tagged , , , .

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