On the road. Discovering who This New Man is.
Retail businesses that focus on men treat them differently than they do their other customers (usually women but sometimes men who buy for men) because of the assumption that male buying patterns have something to do with the way they view their toys! But is this what men think?
La Parada wants to know: Are men shopping and acting throughout their lives because they now have changing attitudes about their toys?
Before taking this trip, I ran a retail store on the Main Street of a small Northern California town for about seven years. My strategy was filling the niche for male buyers. What I found, however, was that my goal didn’t turn out exactly as I had hoped. In part I found out just as others have that people (both men and women) do indeed shop differently for the men in their lives. As I shared my retail sales footage with a women’s apparel boutique, I learned that it was remains true that many customers will spend 2, 3 even 10 times more on themselves, as women, than they might for the men in their lives. And they do this even while openly worrying about spending too much on their men!
An interesting article by the New York Times noted that businesses are beginning to notice this. In an article called More Dads Buy the Toys, so Barbie, and Stores, Get Makeovers, they recently noted that“Fathers are doing more of the family shopping just as girls are being encouraged more than ever by hypervigilant parents to play with toys (as boys already do) that develop math and science skills early on.”
But is this the motivation for why men are buying and thinking differently? Are they changing their business styles on many fronts because of the nature of the kids and the toys in their lives?
La Parada wants to know.
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Cultura, Salud, Sexo, Viajes LGBTQA
San Francisco Fashion
a blog to complement: "Memory Lake: The Forever Friendships of Summer," an award winning novel-memoir
Your project up in lights! What it might look like.